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Tradition Continues

The story begins in Paris with a young and determined Louis-François Cartier, who apprenticed under the respected watchmaker Adolphe Picard. Cartier observed firsthand the relentless effort required to keep a small workshop afloat. When the opportunity arose, he purchased Picard’s business and resolved to not only survive, but expand. His timing proved fortuitous.

By 1909, Cartier had outgrown its Parisian origins. Under the leadership of Alfred Cartier’s three sons, the house expanded onto the international stage with permanent establishments in New York City and London. Each brother brought a distinct temperament and expertise, shaping the firm’s global identity.

The emergence of Art Deco marked a decisive break with tradition, and Cartier stood at the forefront of this transformation. Rejecting flowing naturalism in favor of geometry and structure, the house helped define the emerging visual language of modern design. Cartier’s interpretation of Art Deco created some of the most iconic and emblematic objects of the era.

What ultimately sets Cartier apart is how seamlessly it has moved through time, worn by icons of every era. 

On a global stage, the great Indian courts—exemplified by the collaboration between Cartier and the Maharaja of Nawanagar—pushed scale and imagination to extraordinary heights, proving the House’s willingness to innovate across cultures. 

See which stars have worn Cartier on the big screen and beyond.

Pair of Cartier 
Diamond Brooches
14.68 Carats

The samurai dominated the Japanese government and society until the Meiji Restoration of 1868, which led to the abolition of the existing social system. Despite losing their traditional privileges, many samurai entered the elite ranks of politics and industry in modern Japan, still holding vast social influence. The legacy of the samurai continues to reverberate through time, shaping not only Japan's historical narrative but also influencing contemporary culture worldwide. From their unwavering commitment to honor and duty to their mastery of martial arts and code of conduct, the samurai epitomized the ideals of courage, loyalty and discipline.

"Cartier is the jeweller of kings 
and the king of jewellery."

- King Edward VII

Cartier Color-Change Ceylon Alexandrite Ring
6.29 Carats

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Cartier Belle Époque 
Rhodonite Clock
Circa 1905

Art Deco Diamond and 
Gold Cartier Watch
Circa 1930s

Cases

In the early twentieth century, Cartier started producing small cases for cards and cigarettes, which perfectly exemplified the House’s mastery of refined utility. Conceived as objects of daily use yet elevated through precious materials, enamel and exacting geometry, these compact forms reflect Cartier’s modern vision.

Cartier Gold
Card Case
Circa 1906

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4: Crescent Moon and Village:  The crescent moon lighting up the village in the distance pays homage to Chagall's childhood in Vitebsk, evoking nostalgia for his roots and the simplicity of life in his hometown.

Princess Diana wears her father’s Cartier Tank Louis Cartier watch
Circa 1996

Wallis Simpson, wife of Edward VIII, wears her Cartier Flamingo Brooch
Circa 1940

Cartier Tank Divan Wristwatch

Louis-François 
Cartier

The Tank Watch

In 1917, Louis Cartier introduced the Cartier Tank wristwatch, whose rectilinear case was inspired by the aerial view of armored vehicles advancing across the Western Front during the First World War.

Cartier Tank 
Divan Wristwatch

Tutti Frutti

Inspired by Indian jewelry and historic gemstone-carving traditions, the Tutti Frutti style introduced vividly carved emeralds, rubies and sapphires into Western design. Its bold juxtapositions of color and form marked a radical departure from European conventions, signaling a more global approach to ornament.

Cartier Tutti Frutti Lovers' 
Bench Brooch
Circa 1945

Mary Tyler Moore’s Cartier Gold Trinity Bracelet

Introduced in 1924, the Trinity design—three interlocking bands of yellow, white and rose gold—stands as a study in simplicity and meaning. Each band carries symbolic weight, commonly interpreted as love, fidelity and friendship, united in a form that is both restrained and deeply resonant.

Trinity

Certain motifs have become inseparable from Cartier’s identity, recurring across decades with remarkable consistency and reinvention. Here are some of our favorites:

The name Cartier often conjures images of its iconic Rue de la Paix storefront, memorable red carpet moments or pivotal appearances in films from Ocean’s Eleven to James Bond. From its earliest days, Cartier has set the standard for French luxury, defined by uncompromising design. Through intention, a measure of good fortune and rigorous business acumen, the house quickly became the jeweler of choice for the world’s most exacting patrons, creating objects admired for their brilliance, proportion, restraint and taste.

Today, Cartier stands as one of the most powerful names in global luxury—valued at more than $12 billion, generating approximately $6.2 billion in annual revenue and operating over 300 boutiques worldwide. Join us as we explore the origins, the personalities and the defining works that established Cartier as the undisputed titan of high jewelry.

Cartier Paris Santos Dumont Watch 
Circa 1970

This exhibition is independently curated and is not affiliated with or endorsed by Cartier.

Today, Cartier stands as one of the most powerful names in global luxury—valued at more than $12 billion, generating approximately $6.2 billion in annual revenue and operating over 300 boutiques worldwide. Join us as we explore the origins, the personalities and the defining works that established Cartier as the undisputed titan of high jewelry.

This exhibition is independently curated and is not affiliated with or endorsed by Cartier.

This exhibition is independently curated and is not affiliated with or endorsed by Cartier.

The name Cartier often conjures images of its iconic Rue de la Paix storefront, memorable red carpet moments or pivotal appearances in films from Ocean’s Eleven to James Bond. From its earliest days, Cartier has set the standard for French luxury, defined by uncompromising design. Through intention, a measure of good fortune and rigorous business acumen, the house quickly became the jeweler of choice for the world’s most exacting patrons, creating objects admired for their brilliance, proportion, restraint and taste.

Today, Cartier stands as one of the most powerful names in global luxury—valued at more than $12 billion, generating approximately $6.2 billion in annual revenue and operating over 300 boutiques worldwide. Join us as we explore the origins, the personalities and the defining works that established Cartier as the undisputed titan of high jewelry.

Cartier Paris Santos Dumont Watch 
Circa 1970

The name Cartier often conjures images of its iconic Rue de la Paix storefront, memorable red carpet moments or pivotal appearances in films from Ocean’s Eleven to James Bond. From its earliest days, Cartier has set the standard for French luxury, defined by uncompromising design. Through intention, a measure of good fortune and rigorous business acumen, the house quickly became the jeweler of choice for the world’s most exacting patrons, creating objects admired for their brilliance, proportion, restraint and taste.

Today, Cartier stands as one of the most powerful names in global luxury—valued at more than $12 billion, generating approximately $6.2 billion in annual revenue and operating over 300 boutiques worldwide. Join us as we explore the origins, the personalities and the defining works that established Cartier as the undisputed titan of high jewelry.

The name Cartier often conjures images of its iconic Rue de la Paix storefront, memorable red carpet moments or pivotal appearances in films from Ocean’s Eleven to James Bond. From its earliest days, Cartier has set the standard for French luxury, defined by uncompromising design. Through intention, a measure of good fortune and rigorous business acumen, the house quickly became the jeweler of choice for the world’s most exacting patrons, creating objects admired for their brilliance, proportion, restraint and taste.

Cases

In the early twentieth century, Cartier started producing small cases for cards and cigarettes, which perfectly exemplified the House’s mastery of refined utility. Conceived as objects of daily use yet elevated through precious materials, enamel and exacting geometry, these compact forms reflect Cartier’s modern vision.

Cartier Gold
Card Case
Circa 1906