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The Tradition Continues
In 2019, Lady Gaga graced the Oscars red carpet wearing the Tiffany Diamond, evoking the preeminent actresses that had worn the necklace before her. From the cultural staple that is the Tiffany Blue Box, appearing in countless Hollywood films, to the enduring allure of the Tiffany & Co. flagship storefront in NYC, Tiffany remains a titan of the industry— synonymous with excellence and luxury.
In the modern age, Tiffany & Co. continues to set the gold standard in the jewelry industry. Its dedication to quality, innovative design and ethical practices ensure that Tiffany remains as relevant and revered today as it was over a century ago. As the brand moves forward, it will undoubtedly continue to shape the future of luxury, setting new benchmarks for excellence and elegance in the years to come.
Founded in 1837 by Charles Lewis Tiffany, Tiffany & Co. has transcended the status of a preeminent retailer and entered the realm of legendary institutions. As a revered name across the worlds of jewelry, art and design, few brands can rival its stature. Instantly recognizable from the iconic Tiffany Blue that adorns their boxes and employee lapels, Tiffany has become a titan on the global stage, synonymous with American luxury and ingenuity. Join us as we explore the history, family and evolution of the brand that has redefined sophistication, artistry and the American dream since the early 19th century.
American Roots
In 1837, Charles Lewis Tiffany, with a borrowed sum of $1,000 from his father, embarked on a bold venture with his school friend, John B. Young. The two set up a modest stationery and gift shop in New York City under the name Tiffany & Young, and their first day’s sales amounted to only $4.98. Despite the humble beginning, their perseverance paid off, and two years later, the shop was still thriving, expanding its inventory to include glassware, porcelain, cutlery, clocks and jewelry.
Early Evolution
In 1841, as the business grew, the owners rebranded the store as Tiffany, Young and Ellis. The store quickly gained a reputation for offering only the finest goods, specializing in exquisite Bohemian glass and porcelain.
A turning point came in 1853 when the company underwent a reorganization and was renamed Tiffany & Company. This rebranding signified a new era for the store, which had begun manufacturing its own jewelry, further enhancing its prestige. During the Civil War, Tiffany & Co. diversified its operations, producing swords, medals and other war materials, and was able to thrive despite the national upheaval.
Charles Tiffany. Source
Portrait of Charles Tiffany with his children and grandchildren, 1888. Source.
A Changing World
The 19th century in America was a time of remarkable transformation. Society, industry and daily life were characterized by enormous economic prosperity, especially for the upper crusts of society. This economic growth, fueled primarily by the Industrial Revolution, had a profound impact on the United States, and individuals of the middle and upper classes experienced significant increases in wealth and security.
7-Piece Tiffany & Co. Chrysanthemum Tea Set, circa 1907
Louis Comfort Tiffany
When Louis Comfort Tiffany took over Tiffany & Co. in 1902 following his father's death, the company was already a distinguished name in the luxury market, valued at over $2 million (approximately $20 million today). Louis Comfort Tiffany, an artist and visionary, was well-prepared to lead the company. His dual expertise in art and business equipped him to navigate the economic uncertainties and global challenges of the early 20th century, guiding Tiffany & Co. to even greater heights of success.
Louis Comfort Tiffany Pastel Favrile Glass Dinnerware, circa 1920
“Nature is always beautiful.”
— Louis Comfort Tiffany
Jewelry Virtuosos
While Tiffany & Co. is no longer led by descendants of its founder, the brand continues to be a symbol of cutting-edge design and craftsmanship thanks to the visionary work of these talented designers. Here are some of Tiffany’s most fascinating jewelry virtuosos, continuing to set the gold standard for jewelry design.
Tiffany & Co. Citrine Bird on a Rock Brooch by Jean Schlumberger. M.S. Rau, sold.
Louis Comfort Tiffany Topaz Brooch, circa 1900
Tiffany Studios Lotus Pagoda Lamp
